German arms maker seals sponsorship deal with Dortmund

German arms manufacturer Rheinmetall said Wednesday it had agreed a sponsorship deal with Borussia Dortmund, as the Bundesliga club prepares to contest the Champions League final. 

The three-year tie-up included advertising space at Dortmund’s ground and around press conferences, Rheinmetall said in a statement.

Rheinmetall’s logo would already appear around the club in the build-up to Saturday’s Champions League final at Wembley in which Dortmund will face Real Madrid, the group said. 

Rheinmetall and Dortmund shared “similar ambitions, attitudes and origins”, the defence firm’s CEO Armin Papperger said in the statement.

The partners represented the “pursuit of excellence and international success”, Papperger added.

Germany’s largest manufacturer of military equipment has seen demand for its products soar in the wake of the Russian invasion of Ukraine.

The advent of the war has seen European governments plough more money into defence in response to the increased Russian threat.

Nowhere has the change in attitudes been more drastic than in Germany, where the government dropped its previously cautious stance and massively increased military spending. 

“Security and defence are fundamental cornerstones of our democracy… Especially today, when we see every day how freedom must be defended in Europe,” Dortmund CEO Hans-Joachim Watzke said in the statement.

“We should deal with this new normality,” Watzke said, adding that the club was “consciously opening ourselves up to a dialogue” on the issue.

The decision to accept the sponsorship deal with Rheinmetall — worth a “single-digit-million” euro sum per year — was hotly debated within the club, according to the German financial daily Handelsblatt.

Team officials were aware of the potential risks of signing the agreement with the arms company, it reported.

Russia’s invasion has however seen many Germans reevaluate their attitudes towards defence and towards Russia — including in the world of sport.

Dortmund’s big rivals Schalke, who currently play in the second division of German football, dropped a sponsorship deal with Russian state energy firm Gazprom after the start of the war in 2022.

Gazprom’s logos disappeared from the team’s shirts and the gas giant’s representative on Schalke’s supervisory board stepped down.