Lidl continues UEFA Europa League and UEFA Conference League partnerships after outstanding fan engagement

Championing healthy lifestyles and unforgettable fan experiences across Europe

Following an unforgettable year in European football, Lidl looks forward to continuing its partnership as Official Partner of the UEFA Europa League and UEFA Conference League into the 2025-26 season.

Last season, Lidl’s partnership with the UEFA Europa League and UEFA Conference League saw 36 nations and 72 clubs unite across 342 matchdays, making Lidl the most visible sponsor of the competitions according to the Nielson Sports report and bringing fans closer to the game they love.

Lidl’s community initiatives throughout the tournament reached thousands of players, fans and families. During the 2024/25 season, Lidl:

· Delivered over 18,000 portions of fresh fruit to energize football fans in the stadiums.

· Showed support for Lidl customers and families across Europe by giving out 4,685 tickets, making top-tier European football accessible to more families and communities.

· 7,524 young football fans became part of the Lidl Kids Team, stepping onto the pitch together with their heroes and experiencing the magic of matchday up close.

Looking ahead, Lidl will continue offering these incredible opportunities for fans in the upcoming 2025/26 season, with ticket giveaways, Lidl Kids Team experiences, and continued access to fresh, healthy food. This partnership underscores Lidl’s commitment to promoting active lifestyles, supporting communities, and making football more accessible and inclusive for all.

By championing conscious nutrition and active lifestyles, Lidl’s ongoing partnerships with UEFA Europa League and UEFA Conference League are not only about supporting world-class football, they’re about creating lasting, life-changing moments for people, football fans, and families across Europe.

Owen Micallef, Lidl Malta Director said: “Last season was truly remarkable. Not only did we bring fans from Lidl countries across Europe together, making top-tier football accessible for thousands of families, but we also witnessed history being made right here in Malta.

“Ħamrun Spartans became the first Maltese club ever to qualify for the league phase of a UEFA competition. We’re thrilled to continue this partnership and keep inspiring healthy living, a strong sense of community, and unforgettable experiences for everyone, both on and off the pitch.”