When the Premier League shifted from being managed by the Malta Football Association (MFA) to the Malta Premier League (MPL), with the MFA still involved in the joint venture, many observers were sceptical.
Could this new organisation truly enhance the league, or would it stumble under the weight of expectations? Yet, within a few short months, MPL has managed to achieve what many perhaps did not expect.
I have always believed, and have publicly stated, that the decision to shift the Premier League’s organisation from the association to MPL was one of the most significant moves made in recent years.
The reasoning is straightforward, who better to elevate the league’s structure and commercial viability than the stakeholders who are most invested in its success?
MPL’s journey so far has proven that when the right people are given the reins, positive change is not just possible but inevitable.
By focusing on the needs and perspectives of clubs, fans, and sponsors alike, MPL has begun to transform the Malta Premier League into a more strategic and commercially viable entity.
This shift promises not only to enhance the quality of local football but also to position the league as a more attractive product for sponsors and broadcasters.
The early results speak for themselves, and the impact of MPL’s efforts is already evident after just the first weekend of the new Premier League.
The league’ organisation has noticeably improved, there is a fresh energy surrounding the entire setup, and the commercial aspects are manifestly being better managed.
Some of these changes were straightforward adjustments that, surprisingly, had not been addressed before, yet now we can clearly see the difference.
A significant achievement has been the substantial increase in league sponsorship, with 360 Sports coming on board as the main league sponsor. This partnership will bring greater financial benefits to the elite clubs.
In recent years, it seemed the association was content with a set sponsorship sum and perhaps made little effort to secure more funds for the benefit of the clubs.
However, MPL has not only attracted a primary sponsor but also secured a secondary one in VBET.
Interestingly, the revenue from this partnership will be shared with the Malta Football Association (MFA).
It’s clear that MPL has not just met expectations but has begun to exceed them, setting a new standard for the league’s future.
Another significant step forward, which became apparent in the weeks leading up to the league’s commencement, during the weekend matches, and in the post-match period, is the enhanced promotion of the league on social media platforms.
This increased visibility has not only given the league greater exposure but has also shone a spotlight on the individual clubs.
This kind of exposure indirectly benefits clubs by attracting more sponsorship opportunities and reinforcing loyalty among their existing sponsors and financial partners.
Social media
The strategic use of social media has, therefore, not only enhanced the league’s profile but has also contributed to the broader commercial success of its participating clubs.
Another significant improvement has been the broadcast quality of the matches.
For years, I heard countless excuses regarding the challenges of filming from the Millennium Stand at the National Stadium.
However, this season has proven that it was not a daunting task but entirely doable.
With just a week of preparation, TV viewers were treated to a far superior viewing experience.
The true benefit of this move will become even more apparent when the enclosure is packed with spectators, showcasing the enhanced atmosphere.
Beyond the improved filming, the entire broadcast production took a leap forward with instant interviews, action replays, and other features across all stadia.
I’m certain that league sponsors were thrilled to see their logos prominently displayed on team kits, around the stadiums, and in promotional content throughout the broadcasts.
Once again, kudos to MPL and TVM for making this possible, a collaboration that has already yielded impressive results.
With the start of the league, we have also seen the introduction of a new format, a change that has drawn its share of criticism and, to this day, may still be misunderstood by many.
As with any significant change, it requires time to become accustomed to, but I am confident that this new league format will prove to be a success in the long term.
From the limited experience I had when it was being discussed and the final decision was made, I believe this format will not only attract new commercial revenue streams for MPL but also establish the competitive balance that local football so desperately needs.
This balance is crucial for the league’s growth and will ultimately benefit the development of football in Malta.
The transition has already proven to be a resounding success, signalling the beginning of more fruitful changes and initiatives to come.
The league is now in better hands, truly managed by the stakeholders who are deeply invested in the game.
However, alongside these positive developments, it’s crucial that we ensure continued stability for the clubs and provide them with the necessary tools to operate more sustainably.
This is the only way forward.
It’s disappointing to note that discussions on corporate structuring have stalled, leaving clubs in limbo as yet another season begins.
This issue has long been a top priority that should have been addressed by now, and it is concerning that those responsible have yet to take the necessary steps to implement these changes.
Looking ahead, it’s exciting to see more progress.
A big well done to everyone involved, and best wishes to all the teams.
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