Norwich have agreed a three-year strategic partnership with Indian Super League side Chennaiyin FC, it was announced Wednesday.
The English second-tier side hope their link-up with the former Indian top-flight champions can “create a platform for the exchange of knowledge, technical expertise, coaching methodologies and player development strategies”.
Championship club Norwich’s commercial director Sam Jeffery said: “This is an extremely exciting moment for Norwich City as we enter into our partnership with Chennaiyin FC, and with it the Indian football market.
“India has the fastest growing sports economy in the world, and football is the fastest growing participation sport here too.
“We believe there’s significant commercial opportunity in this fantastic part of the world, and we’re really excited to build a mutually beneficial and culturally authentic collaboration with our friends at Chennaiyin FC.”
Norwich are currently sixth in the Championship table, with the Canaries pushing for a play-off place as they look to gain promotion to the lucrative Premier League.
